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Blythe Klipple


We’re making changes to one of our biggest—and most popular—promotions: Sale-A-Bration.

Timing and Frequency

Beginning in 2021, we will have two Sale-A-Bration promotions throughout the year (one in the first six months, and one in the last six months). We will also be shortening the length of the promotion. Instead of having a single, three-month Sale-A-Bration, each Sale-A-Bration promotion will now last for two months. This change will mean four months of Sale-A-Bration a year!


More Sale-A-Bration throughout the year means more opportunities to leverage it—in sales and recruiting! Three months is a long time for a single promotion and it can create what some demonstrators call “Sale-A-Bration exhaustion” or a slow month in the middle of the promotion. By shortening each Sale-A-Bration by a month, you have a greater potential to have strong sales and recruiting during the entire promotion. Sale-A-Bration is one of our most popular promotions, and with two of them in a year, we’ll be eliminating some other promotions. Use this to your advantage! Because Sale-A-Bration is such a popular promotion, there’s a good chance your customers are familiar with it already. This means you can spend less time explaining and more time selling!

Product availability during Sale-A-Bration will be greatly improved. Here’s how we’ll achieve this:

  • January–February Sale-A-Bration: We will only offer domestically-sourced products in this Sale-A-Bration brochure. Historically, the short sales cycle combined with Chinese New Year have caused product availability issues. Now, by offering only domestically-sourced products during this first Sale-A-Bration promotion, you and your customers don’t have to worry about your favorite products moving to Not Orderable status.
  • July–August Sale-A-Bration: The product selection in the second Sale-A-Bration will be broader and available only while supplies last. We realize that could potentially be challenging, but we also believe that having this information in advance will create a sense of urgency with your customers and allow you to provide a consistent answer when asked, “Can I get this product in a few weeks?”

Preparing for the Change

We know many of you book your events months in advance. By sharing information about the change to Sale-A-Bration now, we hope to give you plenty of time to plan your events with these changes in mind. As we get closer to the launch of the January–February Sale-A-Bration, we will share even more details. 

We’re excited, and we hope you are too!


The new Stampin’ Up! year is fast approaching. To keep your current title and all its benefits into the 2020–2021 Stampin’ Up! year, you will need to meet all of your title’s requirements by 11:50 PM (MT) on 30 September. On 1 October, Stampin’ Up! will review the performance of every demonstrator to determine the title at which they’re performing; demonstrators who are not meeting their title requirements will be retitled accordingly. For example, in order to maintain the benefit of 25% instant income, you will need to meet title requirements for bronze elite by the stated deadline; otherwise, you will be retitled to bronze and return to earning 20% instant income. To learn more about titles and title requirements, read the Titles section of the Compensation Plan document, including the Titles Q & A. If you are not on track to maintain your title for the new Stampin’ Up! year, you will see a Progress to Maintain Title graph on your My Reports dashboard that will help you track how you’re doing.


Each year we review CSV and payout factors to determine if we need to make any adjustments, based on current economic conditions. As we met to evaluate it this year, we have decided to keep the same CSV and payout factors in place for the upcoming year. 

You can find the CSV and Payout Factor document under Business Resources>Compensation Plan. That document also contains a Q & A explaining more about these factors and how each is used.


The Demonstrator Policies document has been updated. We encourage you to review the document and familiarize yourself with the policies. If you have any questions regarding policies or compliance issues, please contact Demonstrator Support. Click here to access the Policies Document.


Our Angel Policy gives permission in the form of a limited license to use any Stampin’ Up! images for the purpose of creating items for sale. We welcome artists who would like to use our images in their handmade projects within the following criteria: 

  • All of Stampin’ Up!’s images are copyrighted, which means that they may not be copied without permission. To help protect the rights granted by these copyrights, all items for sale using Stampin’ Up! images must be marked with one of the images from the official Stampin’ Up! Limited License stamp sets shown in the catalog. See p. 139 of the 2020–2021 Annual Catalog for our current offering. 
  • Demonstrators may not use Stampin’ Up! images for the purpose of creating logos or company trademarks.
  • Digital files of any type containing Stampin’ Up! images may not be sold under any condition. Persons creating handmade or digitally created (printed) items for sale are responsible for complying with any state and local business and tax regulations.

Persons participating in the Angel Policy assume all liability for suitability of their work and agree to indemnify Stampin’ Up! from disputes arising from their work. If your customers have questions about the Angel Policy refer them to stampinup.com/termsofuse.


Today is your last chance to register for OnStage@Home! Don’t miss out on all the stamping and business presentations–and all from the comfort of your own home! You’ll also experience fun ways to network with fellow demonstrators and Stampin’ Up! staff. And let’s not forget that attendees will get the chance to order a selection of products from the new January–June Mini Catalog and Sale-A-Bration brochure through the Product Purchase Premiere offer. 

Learn more about OnStage@Home here.

Then register today!


We’ve added important details to our Paper Pumpkin return and replacement policy. Please review the clarified policy below and ensure that your customers are aware of it. In addition, we will update this policy on paperpumpkin.com, the demonstrator website, and in our monthly email to Paper Pumpkin subscribers.

The Paper Pumpkin team is committed to customer satisfaction; however, please be aware that we can only hold replacement parts and pieces for a limited amount of time in our inventory. With every kit, remind your customers to verify the number and condition of the pieces to ensure speedy replacement, if necessary.

Paper Pumpkin Return and Replacement Policy

If you’re not happy with your Paper Pumpkin subscription or kit, please call us at 1-800-STAMP-UP; we’ll help you make it right.

Please note: Once received, please check your Paper Pumpkin kit to ensure all parts and pieces are included; if your kit has any damaged or missing elements, we will happily assist you. Upon contacting us, replacement parts and pieces for any kit will be sent within 90 days of the kit’s original shipping date at no cost to you. After 90 days have passed, we can no longer guarantee that replacement parts and pieces will be available and may need to work toward an alternate solution.


In the past, we’ve typically provided a free Paper Pumpkin kit in each new demonstrator’s Starter Kit. Due to limited inventory, we will instead provide a free prepaid code for a month of Paper Pumpkin in each Starter Kit during September’s Starter Kit promotion.

New demonstrators who join 1–15 September will receive their code in an email shortly after 15 September. Those who join 16–30 September will receive their code after 10 October. The reason for this split is to spread the increased demand for Paper Pumpkin subscriptions across a two-month period, which will prevent Paper Pumpkin kits from selling out prematurely.

After the Starter Kit promotion ends, we will return to offering a free Paper Pumpkin kit with each new Starter Kit.

Please note that these changes do not impact demonstrators in North America choosing a French Starter Kit, as Paper Pumpkin has never been included in the French Starter Kit.


World Cardmaking Day is on 3 October 2020, so it’s time to start thinking about how you’d like to celebrate and spread the word to your customers! For us at Stampin’ Up!, this fun holiday is primarily about sharing appreciation for others by sending a message of encouragement. It’s a day where we can sit down with our favorite supplies and create handmade cards for everyone we know. 

We’re going to be providing lots of ideas for celebrating World Cardmaking Day over the next several weeks, so be on the lookout for more resources to come. However, you can start thinking today about how you can reach others and share your love for papercrafting in honor of this special day. 

Take a look at our World Cardmaking Day information page to get started.


Invite your customers to order their new standard Stampin’ Cut & Emboss Machine starting today (no limits)! While the standard machine comes with all the plates you need to get started, you and your customers can also now order the replacement plates. 

Utilize the training, shareable graphics, videos, and resources on our Stampin’ Cut & Emboss Product Line page so you can help your customers have a fantastic experience with their new machine. Find all the resources here.


We’re already making changes to the Bundle Focus program to make it even more useful to you. Here’s an overview of what’s new:

  • We’ve shared videos showing how to make the class plan samples for the bundles we published in July and August. Now we’re adding a link to those videos on the Bundle Focus landing page each month. We will also continue sharing them on Stampin’ Up!’s social media channels and in the Demonstrator Planning Place on Facebook. 
  • Under each bundle’s image on the Bundle Focus page, you’ll find the link to a Pinterest board with more project ideas. 
  • Each month when we release the new set of marketing tools, we will let you know what’s coming the next month. On the Bundle Focus page, we’ll add a “Coming Soon” image and list the name of the next bundle and the date the resources will be available. 

We hope you are enjoying exploring the options with the Bundle Focus program. Continue sharing your feedback with us (the Product Sandbox is a great place to tell us how we’re doing).


Due to restrictions surrounding the COVID-19 pandemic, our video production team was unable to create all of the videos scheduled for inclusion in the August–December Mini Catalog. We do not anticipate that we’ll be able to produce these videos at a later time, and apologize for any inconvenience that this may cause. We do hope you’re enjoying the mini catalog and that you and your customers will have a wonderful time creating projects with all of our great, new products!


Your customers can make their new business an eventful occasion! If you have a friend who has been thinking about becoming a Stampin’ Up! demonstrator, now’s the perfect time to invite them to join. Not only will they get a Starter Kit—already a great value at $99 USD/$135 CAD for $125 USD/$165 CAD worth of products—but for a limited time, they will get additional products to help them hold an event right from the get-go and get their business off to a running start.

There could not be a better time to contact your creative friends who want to be a part of Stampin’ Up! and build your team than now.

Visit the Get & Go Starter Kit Promotion to learn more.


New items have been added to the Clearance Rack in the online store! Supplies are limited, and with discounts up to 60%, products will go quickly. Help your customers shop now and save.


We all love gorgeous Designer Series Paper, and your customers are no different. During October, you and your customers can enjoy a 15% discount on select Designer Series Paper from the 2020–2021 Annual Catalog and August–December 2020 Mini Catalog! Check back on 22 September for more details.


The joy of papercrafting is something we believe should be shared with everyone—and it’s the reason we started our #SimpleStamping campaign. By creating and sharing easy-to-make, inexpensive projects, our hope is to show beginner crafters how fun and easy papercrafting can be.

We’ve loved what you’ve been sharing, and we can’t wait to see more! We’re still sending surprises each month to a select number of participating demonstrators to thank them for posting their #SimpleStamping projects; have you shared yours yet? (Remember: We want as many people as possible to see your creation, so please share your card outside of the Demonstrator Planning Place to get as much exposure as possible.)

Here are the creative parameters for the next #SimpleStamping challenge:

September #SimpleStamping Challenge

  • Theme: Christmas/New Year’s
  • Supplies: Stamps, ink, paper and punches

Remember to keep your project simple, share it using #SimpleStamping, and most of all—have fun!


It’s that time of year again to start thinking about registering for the Business Development Program. This is a free program offered to active demonstrators of any title in both the US and Canada. If you are selected to participate, you will have the option of coaching calls or video chats with a Business Development Advisor (BDA) once every other week and receive guidance on the following crucial business topics:

  • Identifying areas of opportunity for growth in your business
  • Establishing short- and long-term goals and action plans
  • Creating effective accountability systems

If this sounds like something you need to help you push your business to the next level, then check back next week for more details!


To review last week’s updates, click here.


If you missed it in your inbox, take a look at this week’s Succeed Weekly email here!