UPDATES: October 5, 2017: Fast Fuse and Why We Had to Do What We Did

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UPDATES: October 5, 2017: Fast Fuse and Why We Had to Do What We Did

Blythe Klipple

Thursday, October 05, 2017


Fast Fuse and Why We Had to Do What We Did

We know you are upset about the Fast Fuse promotion being shut off early. As our business partners, we felt like we owed you some additional insight as to why we made the decision we made.

  • Fast Fuse is traditionally not a good seller, even when we’ve offered "buy one, get a free refill"-type promotions. We decided to include Fast Fuse in the World Card Making Day promotion because we had so much in inventory—based on sales data, we had two years’ worth of the applicators and a decades’ worth or more of the refills. It was a win-win: an easy add on to the World Card Making Day promotion that would allow us to clear out some of that excess inventory (holding inventory is very costly for the company). Because we were offering two free refills (versus one), we looked at the past sales data and then increased our forecast by a lot. Based on all of our data, it was impossible to predict that we would sell through all of that inventory in five days.
  • Additionally, the trajectory for this particular offer was not slowing down. Often new sales offers spike in the first few days, and then level out or dip down (which is what the other World Card Making Day offers did). However, sales of the Fast Fuse were not slowing down at all—in fact, if we had kept going at the current rate, we would have sold through four years’ worth of inventory in 10 days!
  • The fact is, there was no way we could keep up with that trajectory—and providing advance notice of the offer turning off would have resulted in an even greater spike in sales. With no additional shipments coming until December, the applicator and refill would have been on backorder for two or more months with no inventory to sell as part of the normal course of business.

However, we didn’t want to just end the promotion without fulfilling our promise of a 10-day sale, which is why we have committed to offer this promotion again—for those five days you lost—as soon as we have the inventory to support it.

In the meantime, please note that if you have an order that you started before 8:00 AM (MT) that contains Fast Fuse and it has not been completed, the free refills were automatically deleted from your order. If you want to wait until the free refills are available again, be sure to remove the Fast Fuse from your order before you complete it.

We recognize that there are some of you who had already collected money from customers. You may want to explain the situation to your customers and ask them if they would like to hold off on their Fast Fuse order until the free refills are available again.

We know this situation is extremely frustrating—we feel it too. We feel we made the best choice we could based on a situation we never could have predicted.

You are the heart of Stampin’ Up! and every decision we make is made with you in mind. Thank you for your continued patience and support!      
       
Blythe Klipple
Updates Coordinator
blythek@mac.com



Blythe Klipple, UPDATES/FAQ COORDINATOR

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Re: SU!: UPDATES: October 5, 2017: Fast Fuse and Why We Had to Do What We Did

Kelley Strate

Miss Blythe,

So cool - but even cooler that the offer will be finished up later. 

Thanks so much for the update!!

Have a good weekend 

Always,

Kelley xox 

Sent from my iPhone 🐞

On Oct 6, 2017, at 9:04 AM, SUDSOL [Blythe Klipple] via What's new at SU! <ml+s1100894n38610h78@n7.nabble.com> wrote:

blythek@mac.com?subject=UPDATES: October 5, 2017: Fast Fuse and Why We Had to Do What We Did
If you just reply to this email, your message will go to all SUDSOL members, unless you change the To: email address to the author: blythek@mac.com


Thursday, October 05, 2017


Fast Fuse and Why We Had to Do What We Did

We know you are upset about the Fast Fuse promotion being shut off early. As our business partners, we felt like we owed you some additional insight as to why we made the decision we made.

  • Fast Fuse is traditionally not a good seller, even when we’ve offered "buy one, get a free refill"-type promotions. We decided to include Fast Fuse in the World Card Making Day promotion because we had so much in inventory—based on sales data, we had two years’ worth of the applicators and a decades’ worth or more of the refills. It was a win-win: an easy add on to the World Card Making Day promotion that would allow us to clear out some of that excess inventory (holding inventory is very costly for the company). Because we were offering two free refills (versus one), we looked at the past sales data and then increased our forecast by a lot. Based on all of our data, it was impossible to predict that we would sell through all of that inventory in five days.
  • Additionally, the trajectory for this particular offer was not slowing down. Often new sales offers spike in the first few days, and then level out or dip down (which is what the other World Card Making Day offers did). However, sales of the Fast Fuse were not slowing down at all—in fact, if we had kept going at the current rate, we would have sold through four years’ worth of inventory in 10 days!
  • The fact is, there was no way we could keep up with that trajectory—and providing advance notice of the offer turning off would have resulted in an even greater spike in sales. With no additional shipments coming until December, the applicator and refill would have been on backorder for two or more months with no inventory to sell as part of the normal course of business.

However, we didn’t want to just end the promotion without fulfilling our promise of a 10-day sale, which is why we have committed to offer this promotion again—for those five days you lost—as soon as we have the inventory to support it.

In the meantime, please note that if you have an order that you started before 8:00 AM (MT) that contains Fast Fuse and it has not been completed, the free refills were automatically deleted from your order. If you want to wait until the free refills are available again, be sure to remove the Fast Fuse from your order before you complete it.

We recognize that there are some of you who had already collected money from customers. You may want to explain the situation to your customers and ask them if they would like to hold off on their Fast Fuse order until the free refills are available again.

We know this situation is extremely frustrating—we feel it too. We feel we made the best choice we could based on a situation we never could have predicted.

You are the heart of Stampin’ Up! and every decision we make is made with you in mind. Thank you for your continued patience and support!      
       
Blythe Klipple
Updates Coordinator



Blythe Klipple, UPDATES/FAQ COORDINATOR



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