UPDATES: June 30, 2020: WEEKLY UPDATES 30 June 2020

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UPDATES: June 30, 2020: WEEKLY UPDATES 30 June 2020

Blythe Klipple


30 June 2020


We are excited to announce the official launch of the new Canada English, Canada French, and United States online stores on 4 August 2020! The current online stores will no longer be available with the launch of the new stores. We’ll share more information through current updates and email throughout July to prepare you for the August launch. We encourage you to visit the UK online store (www.stampinup.uk) and familiarize yourself with the structure and exciting new features before the North America stores launch on 4 August.

We have a number of goals for the new site, including the following:

  • All-new design and shopping experience.
  • New landing pages to better tell our product stories.
  • More intuitive navigation and product organization logic.
  • New filter and sort options.
  • Improved photography and product display.
  • SEO groundwork to improve new-prospect traffic, including improved product information, search functionality, and brand building.
  • A much improved, mobile-friendly shopping experience.
  • A simpler and easier checkout process.
  • Inventory Status Report integration (i.e., customers will have a quick, visual indication regarding the inventory levels of any product). 

We are thrilled that we’re able to deliver on every feature listed above at launch! But that doesn’t mean we’re done making improvements. We’re approaching the future with a more iterative mindset. Rather than planning the kind of large, site-changing overhauls we have occasionally done in the past, we will have regular development cycles with small releases. We’ll continue to update you on changes that affect you and your customers as we launch the North America stores and other sites throughout 2020.

Our Approach to the New Design

Customers have different levels of knowledge, experience, and interest in papercrafting, but we only have one website to serve them all. In order to create an online store that provides a desirable shopping experience for as many user types as possible, we’ve built the new site with the casual crafter in mind—particularly new-to-Stampin’ Up! casual crafters. 

In part, this means factors like organization and terminology are more generalized, intuitive, and search engine effective so that Stampin’ Up! can be found and understood more easily on the internet (e.g., patterned paper instead of Designer Series Paper). A first-time user of the online store, who has an interest in and basic proficiency with papercrafting, can successfully understand and navigate our offering. This also makes the site more accessible to beginner papercrafters, and it will not hinder the user experience for avid papercrafters.

Watch your email inbox and Weekly Updates for more information and reminders about the upcoming launches. We are so excited to partner with you on improving all our online stores!


On 19 May we included a message entitled “The Federal Trade Commission and Earnings Claims” with weekly updates after the FTC sent warning letters to nine companies in the direct sales industry. It is very important when sharing Stampin’ Up! (both the business opportunity and the products) to avoid earnings claims, lifestyle claims, and statements that may assert any health benefits from the use of our products. We also ask you not to refer to the current pandemic, or target those affected by the pandemic, when sharing the business opportunity.

If you have specific questions about what is okay to say, our compliance team is here to help! Please don’t hesitate to contact Demonstrator Support and they will gladly get you the answers you need.  

Additionally, in an effort to partner with demonstrators, our compliance team continues to proactively search for posts, images, and videos that may cause concern. They will reach out to demonstrators if they find anything questionable, misleading, or concerning. They are here to help; if you hear from one of our team members, please engage with them to quickly remove or replace any posts in question. 

We ask all demonstrators to review your own posts and remove anything that implies earnings claims, lifestyle claims, product claims, or refers to the current pandemic in any way. 

Here are some additional details to help you as you evaluate your posts:

Earnings Claims: Earnings claims include providing false or inaccurate information. They also include sharing misleading or uncommon results that generally are not achievable without consistent and considerable effort over time. This includes posts with actual, honest earnings and experiences, but those earnings and experiences are not common or they imply results that are not typical of the average demonstrator. 

Lifestyle Claims: These include images, videos, or descriptions that imply a lifestyle enabled by earnings, rewards, or recognition from Stampin’ Up! that is not the typical experience of the average demonstrator. For example, you should not refer to the opportunity for incentive trips or other atypical recognition or awards when advertising the business opportunity.  Images surrounding your recruiting efforts should not imply that joining Stampin’ Up! will provide the ability to acquire wealth, financial lifestyles, or exotic trips as a result of joining. You should also avoid implying any monetary gains outside the context of the work and time required to reach those rare achievements. Furthermore, anything that implies a recruit “doesn’t have to work”, can “fire their boss”, or “replace their full-time job” are all examples of misleading information because they don’t reflect the experience of the average demonstrator. 

Product Claims: This issue is likely more relevant to other direct selling companies in the health and wellness category but can still apply to us. You must avoid implying that any Stampin’ Up! products or activities cure or address any specific health or wellness issue. Please do not make any claims that the use of Stampin’ Up! products can replace or supplement any medical or emotional treatments recommended by a doctor or qualified professional. 

Pandemic: The current pandemic (COVID-19) has impacted the world. There are many who have been affected economically and in other ways.  Do not focus on the current unemployment rates or imply our business opportunity can replace any previous income lost due to the pandemic.  Please do not mention COVID-19 (or any of its associated names) or leverage current economic or medical concerns in your recruiting in any way.  While we currently see Coronavirus being mentioned in almost all advertising for other companies, Stampin’ Up! demonstrators should strictly avoid it.

We are grateful for your partnership in this effort and invite you to reach out with any questions.


The joy of papercrafting is something we believe should be shared with everyone—and it’s the reason we started our #simplestamping campaign. By creating and sharing easy-to-make, inexpensive projects, our hope is to show beginner crafters how fun and easy papercrafting can be.

We’ve loved what you’ve been sharing, and we can’t wait to see more! We’re still sending surprises each month to a select number of participating demonstrators to thank them for posting their #simplestamping projects; have you shared yours yet? (Remember: We want as many people as possible to see your creation, so please share your card outside of the Demonstrator Planning Place to get as much exposure as possible.)

Here are the creative parameters for the next #simplestamping challenge:

July #simplestamping Challenge

  • Theme: Thank You
  • Supplies: Stamps, ink, and paper

Remember to keep your project simple, share it using #simplestamping, and most of all—have fun!


Registration for our Leaders Summit begins 30 June at 9:00 am (MT) and ends on 10 July. While we encourage all our leaders to register as soon as they can, you don’t need to worry about getting on to register right when it opens–we’ll have a spot for every silver elite and above demonstrator who wants to register and attend!

Register here.

Since we’re unable to get our demonstrator leaders together in person this year, we are excited to offer this virtual Leaders Summit you can enjoy from the comfort of your own home. Our leaders will be celebrated and educated as you connect with each other and Stampin’ Up! staff. Demonstrators who are silver elite and above are invited to register and attend this virtual event, which will start with a welcome reception on 27 August followed by a full schedule of training and networking 28–29 August.

Learn all about our Leaders Summit here.


We’re excited to introduce live chat as a new way for demonstrators to connect with Demonstrator Support during business hours. For the past few weeks, we have been testing live chat with a limited number of silver elite and above demonstrators. Because this test was such a great success, we’re pleased to announce that we will make live chat available to demonstrators in all markets beginning 7 July 2020. 

How does it work? If Demonstrator Support agents are available to chat, the blue "Live Chat" button will display on the bottom, right corner of the demonstrator website. Simply click the button to start “chatting.” You will be connected to a Demonstrator Support agent and be able to communicate in real time by typing in a live chat box that will appear in your browser. 

We hope you’ll love this new support feature and find it an easy way to reach out to Stampin’ Up! Demonstrator Support.


Remember, the mailing selector period ends today, 30 June 2020. Learn more here.


The August–December 2020 Mini Catalog will go live to your customers on 4 August 2020—but the demonstrator preorder period begins on 1 July 2020! This is a great time to try new products and start prepping for your August events.

Note: Shortly after the August–December mini catalog PDF posted, a complimentary copy of the catalog was sent to you via standard (bulk) shipping. If you do not receive your complimentary catalog by 21 July 2020, please contact Demonstrator Support. You can find a PDF of the catalog on the Catalogs page until your physical copy arrives.

Here are some other important reminders:

  • Eight-packs of the August–December 2020 Mini Catalog will be available for purchase or redemption with flex points beginning 1 July 2020.
  • Ordering will be unavailable on 1 July 2020, from midnight to 3:00 AM (MT) while we transition our systems to the new catalog. Ordering will be available again no later than 3:00 AM (MT).
  • With the preorder starting soon, important news could come up that needs to be communicated right away. With that in mind, we may be posting some updates outside of our normal Weekly Update process. Be sure to regularly check the website.

Visit the Catalog Details page for important dates and information.


We just added a new video to the 2020–2021 Annual Catalog page. Join in and hear about some of the new features you’ll find in the new catalog. You’ll also learn useful strategies to help you market new products to your customers. Take a look.


If you have a friend who has been thinking about becoming a Stampin’ Up! demonstrator, don’t waste another minute: Give them a call and let them know that today is the last day of our Free Bundle Starter Kit promotion. When they join today, not only will they get a Starter Kit—a great value at $99 USD/$135 CAD for $125 USD/$165 CAD worth of products—but they can also select any stamp/tool bundle from the new 2020–2021 Annual Catalog for FREE. This offer ends tonight!


Can you believe it? We’ve almost reached the end of our Annual Catalog Kickoff Celebration, which finishes up tonight at midnight (MT). It’s not too late, though, to call or post a message on social media telling your customers about the extra Stampin’ Rewards they can earn with a qualifying purchase. And don’t forget: If you still have open orders that you would like to submit before this promotion ends, be sure to close them before midnight tonight.


Don’t forget to promote the exclusive, fun-filled Summer Nights Paper Pumpkin Kit and coordinating add-on to your customers! This magical kit is packed with enough supplies to create nine postcard-style cards, envelopes, and die-cut tealight bags. When combined with the Summer Nights Add-On, your customers can get even more out of their crafting experience by creating at least 20 more cards and envelopes!

Don’t let your customers miss out on July’s unique kit—start sharing today! For information and resources to help you promote this month’s Paper Pumpkin kit and coordinating add-on, check out the promotion page.


To review last week’s updates, click here.


If you missed it in your inbox, take a look at this week’s Succeed Weekly email here!

Blythe Klipple
Updates Coordinator