If you’re registered for Leaders Summit and didn’t have a chance to attend the preview webinar last week, please plan to watch it before the event! It will introduce you to the virtual platform for the event, give you a preview of what’s to come, and let you know how to get ready for the event. We want to make sure you feel comfortable and ready to go with the technology.
We are exploring a new order/shipping tracking solution, and will be running a test in North America starting 1 September 2020. The test will run for approximately six weeks.
Narvar is the name of the company we are working with, and their solutions are used by many top brands, including retail and direct sales companies—for example: Nike, Levi’s, Home Depot, Avon, Nu Skin, and many others you likely know or have purchased from. They do business in thirty-eight countries, including all of the markets Stampin’ Up! currently supports.
The primary difference you and your customers will immediately see with this test relates to the tracking information provided when an order is placed—both through the online store and through Order Entry Express (OEX). Instead of receiving a shipping confirmation email that provides a link to the package carrier’s website and a tracking number that you must copy and paste into their tracking feature, a link in the shipping confirmation email will take you to a Stampin’ Up! branded Narvar page that automatically shows the shipping status of your package and provides some additional features we’ll outline below. This link can also be accessed from the order history pages in the online store and OEX (as before).
Here are some additional details about the new shipping/order-status page:
This interface pulls status updates from the carrier and provides an estimated delivery date and the current shipping phase of your order. You will notice that you no longer have to wait 24–48 hours to see the estimated delivery date (as we previously advised in the shipping confirmation email)—this is a Narvar-specific advantage.
You can elect to receive push notifications regarding your order via SMS text messaging.
You can rate your shipping experience so we know how we’re doing (this will help us especially during this test period).
You will also see advertisement graphics that present products, promotions, or other online store features. The intent of these is to educate and encourage additional customer purchases. We’ll cover more about this in the following paragraphs.
Links Returning to Online Store from the Narvar Tracking Page
If you’re a Demonstrator Business Web Services (DBWS) subscriber, your demonstrator ID is automatically embedded in the information shared between the online store and the new order-tracking page. This means that any link a user clicks on that takes them back to the online store works as a customized link, and that user will be automatically shopping with you again.
For demonstrators without a DBWS subscription, customers with an online store account who click on the advertisement links leading back to the online store, will arrive shopping with you if you are set as their preferred demonstrator. If your customer has only ever shopped with you, you are automatically their preferred demonstrator by default (in other words, if they aren’t shopping with you when returning to the store, they had to have deliberately designated a different preferred demonstrator at some point).
We also want to point out that once a customer has registered for an online store account with an email address, they can’t accidentally checkout as a guest using that same email address—the system recognizes this and requires them to sign in to use that email address for their purchase. This helps to prevent customers who shop with a demonstrator from unintentionally checking out without them.
If a customer completes their purchase as a guest (i.e., without having an online store account), and clicks one of the links in the new Narvar shipping page that returns back to the online store, they will arrive as if starting a new guest shopping session. In other words, guest customers who return through the links to shop again—and who remain a guest—may select a demonstrator of their choice or have one assigned for them. As we’ve shared previously, the percentage of orders placed without the customer selecting a specific demonstrator (i.e., being automatically assigned a demonstrator at checkout) are uncommon—representing about four percent of all online store orders globally.
Our Ask From You
We’re excited for this test and what we’ll learn from it. We want to emphasize two points:
We ask that you utilize the feedback feature within the new shipping status page and encourage your customers to do so as well—this will give us the most accurate view of how you and your customers feel about the Narvar solution.
This is a test, and previous order/shipping tracking methods will likely be reinstated after six weeks. We ask that you also make this clear with your customers.
STAMPIN’ CUT & EMBOSS MACHINE’S SELLING POINTS AND DEVELOPMENT
We have received questions from some of you about the production of the new Stampin’ Cut & Emboss Machine. We do not share development or manufacturing information about our products. However, we do want to address the concerns we’ve heard through your questions and assure you that we are cautious and follow all legal processes when developing new products.
This new machine is a strong competitor in the die-cutting machine market and you can promote it with confidence. It was carefully developed through extensive research, including what we’ve learned from you about what does and doesn’t work well. The result is a machine that brings together best-in-market components and features that uphold the high-quality standards that Stampin’ Up! is known for, while creating desired results for crafters worldwide.
Due to the machine’s solid steel construction frame, the tightness and effectiveness of the cutting and embossing will remain intact over time. The precise pressure designed and engineered into the machine results in crisp, clean, and precise cutting along with beautifully detailed embossing. It also has a small footprint, ergonomic carrying handle, easy rotating handle for comfort in use, and strategically designed platform for superior control. The best part is that all this value is offered at a great price! As you showcase and market the new machine to your customers, we want to remind you of some of the amazing selling points you can share.
The firm top handle allows for easy transport and leverage while in use.
The machine includes a solid, full surface impact foldout platform to support solid and stable performance.
Its high grip feet minimize sliding on surfaces.
It has a compact footprint for easy storage and transport.
Its platform is designed to naturally guide products into the rollers for a smooth user experience.
The ergonomic handle flows well and balances the perfect amount of rotation and pressure for precise cutting and detailed embossing results.
We hope you and your customers enjoy this exciting addition to the Stampin’ Up! product offering!
NEW MAGNETIC CUTTING PLATE NOW AVAILABLE 1 SEPTEMBER!
Good news! Our vendor was able to produce and ship our new Magnetic Cutting Plates earlier than anticipated and it will be available for both you and your customers to order starting 1 September! The Magnetic Cutting Plate is not required for use with your new machine but is fun to incorporate into your die-cutting experience. It is a thin, fully magnetic sheet with a self-healing cutting surface and holds dies securely in place, even nested dies. This slim, portable sheet replaces a Cutting Plate in your sandwich, making it even easier to take with you. Let your customers know about the good news and plan to order yours on 1 September!
MARKET THE STAMPIN’ CUT & EMBOSS MACHINE (STANDARD SIZE)!
Invite your customers to order their new standard Stampin’ Cut & Emboss Machine starting 1 September (no limits)! While the standard machine comes with all the plates you need to get started, you and your customers can also order the replacement plates starting 1 September.
You and your customers have until 31 August to redeem the Bonus Days coupon codes you earned in July. Do you have customers who aren’t sure what they should buy with their coupons? Encourage them to use their coupon codes to get all the great products they want from the 2020–2021 annual catalog!
Learn more about redeeming Bonus Days coupon codes here.
POLICIES DOCUMENT UPDATE COMING SOON!
On 1 September we will post an updated Policies Document. At that time, the current version of the Policies Document will no longer be available. If you want to save the current copy of the Policies Document for your records, please save it now. Click here to access the Policies Document. We will post a weekly update next week as soon as the new document is available. Stay tuned!
SHARE SEPTEMBER’S SEASONAL KIT!
Don’t forget to promote September’s festive, fall-themed Paper Pumpkin kit to your customers! This month’s kit includes reversible patterned paper, a multi-occasion stamp set, and a variety of die-cut designs—all in a special box. Whether you use the kit’s supplies to create cracker box treat packages, traditional cards, or another paper project, you’ll be creating custom fall crafts throughout the season!
Don’t let your customers miss out on September’s versatile kit—start sharing on social media! For information and resources to help you promote the Hello Pumpkin Paper Pumpkin Kit, visit our promotion page.
PAPER PUMPKIN EMAIL NEWSLETTER REMINDER
Tomorrow Paper Pumpkin will send out our monthly email newsletter to subscribers. This newsletter contains great information about the latest kit and includes an instructional video, a link to alternate projects, coordinating products, and upcoming kit sneaks. Check it out here (US | CA), then be sure to remind your subscribers to check their email tomorrow for the latest Paper Pumpkin news!