Please follow these guidelines when sharing information about the machines with your customers:
You may share photos and videos of the machines with your customers beginning 3 June 2020, and not before. Since we haven’t yet determined when you or your customers will be able to order the machines, we ask that you not actively market the machines before the new catalog is launched.
However, as of 21 April you can let them know about the new machines via email, social media, a printed newsletter you include in catalogs you provide them, or any other way you communicate with your customers.
Point out that while the machines are shown in the catalog, they won’t be available to order beginning 3 June; the new machines will be available at some point early in the 2020–2021 Annual Catalog sales period.
We recommend that you use judgement in promoting them before your customers can purchase them as it can be a frustrating experience to build their excitement when they can’t buy them right away. Refer to the Promoting Catalog and New Product Releases section of the Demonstrator Policies document for more information.