HOLIDAY CATALOG PRODUCT AVAILABILITY
We know product availability can be a pain point when running your business, and we’ve been evaluating our product development cycle and how we determine initial order quantities and follow-up order quantities. There are still inherent challenges we face in ordering the correct quantities for you to have what you need to conduct your personal business, and we will be trying a new approach beginning with the 2019 holiday catalog.
This catalog—as well as the 2020 occasions catalog—will include nine products that will have increased initial order quantities and remain orderable even if those higher initial quantities are depleted. (See table below.) These select products may still go to backorder, but they will not switch to Not Orderable status during the catalog’s demonstrator preorder and customer sales period. If you are holding a workshop, stamp camp, or card class, we recommend basing these events around these products, so you don’t have to scramble to redesign right before an event. Even if the products do go to backorder, your customers would still be able to place orders for these products.
Before moving forward with this new approach, we discussed the plan with several demonstrators globally. They offered great suggestions and expressed their excitement for this plan as well as some concern. (For example, if the products go to backorder between the time your customers sign up for your class and the actual date of your class, you wouldn’t be able to get the product in time for your class.) These demonstrators know that this plan will affect demand patterns in a variety of ways—and we agree. It will likely take a few catalog cycles to understand what these demand patterns look like.
In addition to learning over time, we acknowledge that this new approach doesn’t get us all the way there. For example, this will not help you plan a product-based class. Additionally, much of the products in this catalog are holiday themed, so even though your customers can backorder these select products, they might arrive after the holiday has passed.
We realize there are risks with this new approach, but we believe that this is a step we must take in order to provide you with more confidence as a business owner and increase the likelihood that the products you market to your customers will be available.
For more information, please take a look at our 2019 Holiday Catalog Product Availability Q&A.
Just FYI - two of the items on this list are incorrect. Here’s a part of an email I received from SU today in response to a question.
“I also wanted to make you aware of another mistake on the Holiday Catalog Product Guarantee Attachment. We listed the Frosted Foliage Stamp Set, and the Frosted Frames Dies by mistake. Instead, it should be the Still Scenes Stamp Set, and the Snow Globe Scenes Dies. This information will be updated as well.”
Sent from my iPad
On Jul 29, 2019, at 9:26 AM, SUDSOL [Jeanne Walsh] via What's new at SU! <
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